Qualitative services, always a good way to start any marketing research exploration:
- Behavioral Observations
- Decision Process Analysis
- Focus Groups
- One-on-One Depth Interviews
- Telephone Depth Interviews
- Video Profiling
Quantitative services, getting to projectibility, making decisions based on fact:
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Awareness, Attitude, & Usage
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Brand Image Monitoring
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Customer Satisfaction
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Decision Process Analysis
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Employee Surveys
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Product Development
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Product Testing
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Tracking
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Web-based Surveys
Special "products" designed for recent clients and worth keeping around:
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Communications Check: over the weekend interviewing to make sure the communication/ad/letter/etc. says what you want it to, and does not say what you don't want it to
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MarketView SWOT: thorough documentation of where you are now, awareness, ad awareness, usage past and current, preference, consideration, strengths, vulnerabilities, target audience profile
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Vision Interviews: really, really in-depth one on one interviews, darkened room, relaxed state, present-tense description of a past event, gets down to the real motivations and emotional impact
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TRIAD: multiple-perspectives rolled together to examine any change in the retail enterprise, including customers, suppliers, store personnel, field personnel, to get the full picture, quickly, of that change
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(M)Pact: a proven iterative qualitative research process that helps develop optimal marketing messaging, ensuring that your messages are not just being heard but actually changing behavior
Advanced analytics:
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Choice
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Conjoint
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Derived importance
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Discriminant modeling
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Perceptual mapping
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Segmentation
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TURF
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