Pat McBurnette, President & CEO pat@mooresymons.com
Pat always knows the best way to execute a research program to meet the client's specific needs. He brings wisdom earned over his 30 years of conducting custom and syndicated marketing research programs. He has worked with regional and national companies in a variety of industries, financial services, healthcare, retail and legal. Pat's degree is in Social Psychology from the University of Texas at Austin. He also obtained a graduate degree in Measurement and Statistics at UT.
Experience
- Moore & Symons, Inc. Executive Vice President
- Decision Analyst, Inc. President/Executive Vice President/Vice President/Account Executive
- M/A/R/C, Inc. Account Executive
- Southwest Educational Development Laboratory Research Manager
Scott MacInnis, Vice President scott@mooresymons.com
Scott has over 18 years of marketing research and consumer insight experience. He is familiar with all areas of market research and has extensive experience conducting research on both the client side and the research supplier side. Prior to joining Moore & Symons, Scott was at InterContinental Hotels Group (IHG) where he headed up the marketing research team for the world's largest hotel corporation. During his 10 years at IHG, Scott managed all research and consulting activities for seven hotel brands as well as other internal stakeholders such as E-Commerce, Strategic Planning, and Relationship Marketing. Project types included market segmentation, quantitative advertising testing and tracking, brand equity, logo/signage redesign, creative development, concept testing, awareness and usage, and web site development. Prior to IHG, Scott was at NFO Research (now TNS) where he was responsible for all aspects of client service and project management. Scott has both a B.S. and a Masters degree in Advertising from the University of Illinois.
Experience
- Moore & Symons, Inc. Vice President
- InterContinental Hotels Group, PLC. Director/Senior Research Manager/Research Manager
- NFO Research, Inc. Client Services Manager/Senior Project Director/Project Director
- Shop 'n Chek, Inc. Research Design Manager/Research Analyst
Emily MacDonald, Operations and Project Manager emily@mooresymons.com
Emily not only keeps track of all studies in progress to assure that clients' requirements and requests are satisfied, on time, and on budget. She assists all account teams in the development of marketing research projects through data collection, analysis, production, and final deliverables. Emily is a graduate of the University of South Florida, with a Bachelor's degree in Advertising.
Experience
- Moore & Symons, Inc. Project Director
- Market Facts Senior Project Manager
- NFO Research Project Manager
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